How Création Gross GmbH & Co. KG reduced returns and boosted conversions

How Création Gross GmbH & Co. KG reduced returns and boosted conversions

September 15, 2020

About Création Gross GmbH & Co. KG

The Création Gross GmbH & Co. KG is a German fashion manufacturer. The family-owned company produces and distributes suits and menswear from the fashion labels CARL GROSS and CG – CLUB of GENTS in more than 20 countries worldwide. The finest details, first-class workmanship and materials ensure that traditional craftsmanship and tailoring remain tangible and visible in every style. Due to the value and importance of suits and high-quality menswear, size-related returns are not desirable for Carl Gross and the end customer.

Challenges

Since Création Gross delivers to over 20 countries, returns are a big problem for the company. In addition, returns are particularly undesirable in the luxury segment, as customers are very unlikely to order again if they receive the wrong size. If clothes are even slightly damaged on the way, they cannot be resold.

In the premium segment, customer loyalty is crucial for fashion companies. Loyalty increases when customers do not have to return their goods but receive the right size recommendation with every purchase. In addition to the correctness of the size recommendation, the path to it must also be as seamless as possible to save Création Gross customers' valuable time. The size recommendation process must therefore be quick and user-friendly.

Since Création Gross ships to more than 20 countries, the potential solution should be immediately available to all customers regardless of their location. A limitation due to lengthy integration or country-specific differences was not acceptable.

The Solution

Création Gross returns were reduced by the implementation of presize within a very short time. With the help of a turn in front of their smartphone, customers can now get a perfect size recommendation for different products in the online shop. The lack of incorrect size recommendations means that they no longer have to return any products, which pleases customers and saves Création Gross money.

Presize uses diverse data sources

The sizing process takes only a few seconds and if customers do not want to or cannot easily use their mobile phones for the video scan solution, they can instead answer questions. After a one-time scan, customers receive an individual Size ID with their stored measurement data, which eliminates the need for re-scanning for future purchases. This unlocks unseen retention potential and ensures a convenient user experience.

Currently customers in all countries can use Presize at any time. A fast integration through Google Tag Manager makes this possible.

Results

11%

Adoption rate

31%

Increased basket size


Try out our solution now

Introducing Quick Sizer: Get a size recommendation without recording a video
Presize proved to be 55% more accurate than direct competitors
How Création Gross GmbH & Co. KG reduced returns and boosted conversions
Copyright © 2020 Presize GmbH
Made with ♡ in Munich, Germany